I’m Carine Metsarand, a visual storyteller and marketing professional based in Adelaide, South Australia, with more than 14 years of experience across photography, brand development, content, campaigns and communications.
My work is shaped by culture, interiors, music, heritage places, community and the details that give a story its atmosphere. I create distinctive visual content for events, places and brands, combining a strong editorial eye with an understanding of how content supports wider marketing and communication goals.
My background spans retail and e-commerce, property development, cultural organisations, festivals and community projects. I have built brands and marketing systems from the ground up, grown engaged audiences, developed campaigns across digital and physical channels, and produced the photography, copy and visual materials needed to bring them to life.
My experience includes founding and developing the interiors and lifestyle brand Alice & Arthur, leading the marketing and visual communication of Pärnu City Orchestra, delivering property marketing and corporate communications for Skanska Estonia, and creating content for cultural and community events in both Estonia and Adelaide.
Through Cateliera, I’m open to photography and visual content commissions, as well as marketing, brand, content and communications opportunities across in-house, agency and project-based environments.